s-ramsey-ad-flyers.htm


	A Personal view of the Internet Subculture Surrounding the JonBenet Ramsey Murder case

This web page is part of a series covering found materials regarding individuals, items or events that apparently became part of what is commonly known as the vortex of the JonBenet Ramsey murder case Christmas night 1996. The webmaster of this site claims no inside official Boulder police information as to who has been interviewed, investigated, the outcome or what information is actually considered official evidence. These pages outline found material which can include but not limited to materials found in books, articles, the Internet, transcripts, depositions, legal documents, Internet discussion forums, graphics or photos, media reports, TV/Radio shows about the JonBenet Ramsey murder case. Found materials are here for historical archive purposes. (www.acandyrose.com - acandyrose@aol.com)

This webpage series is for historical archive and educational purposes on found materials


Ramsey (Private Investigation) Ad Flyers ---

CHAIN OF EVENTS 1997

1997-05-09: Ramsey reward ad suggests new suspect in JonBenet's murder

May 9, 1997
Web posted at: 9:43 p.m. EDT (0143 GMT)

BOULDER, Colorado (CNN) -- A new newspaper advertisement will be published Sunday promoting a $100,000 reward in the killing of 6-year-old JonBenet Ramsey -- this one suggesting a possible suspect.

The new ad, to run in the Boulder Daily Camera, asks: "Anyone with information regarding a well-dressed male approaching young children around Christmastime, please call."

Investigators in the case have not publicly suggested they were searching for such a person. Police had no comment on the new ad.

The reward is funded by the JonBenet Ramsey Children's Foundation, the sole contributor of which, CNN has learned, is JonBenet's father, John Ramsey, a multimillionaire entrepreneur. The new wording was not approved by County Crime Stoppers, which had administered a hotline number for tips that might lead to an arrest in the case.

1997-05-09: Ramsey ad seeks info on 'male'

Ramsey ad seeks info on 'male'
By ALLI KRUPSKI
Camera Staff Writer
Friday, May 9, 1997

An ad scheduled for this Sunday's Camera offering a reward in the JonBenet Ramsey homicide may include an appeal for information about a well-dressed male approaching young children around Christmastime.

Family spokeswoman Rachelle Zimmer did not return Daily Camera phone calls about the advertisement purchased by the JonBenet Ramsey Children's Foundation and offering a $100,000 reward. The ad also lists a telephone number for Crime Stoppers, the non-profit organization designed to help police solve crimes.

"Anyone with information regarding a well-dressed male approaching young children around Christmastime, please call," a draft of the ad reads.

Boulder Police Chief Tom Koby and other officials said they have no knowledge of the new information request.

"Normally people don't put their own information in (an ad) and use a Crime Stoppers phone number," said Stacy Cornay, public relations consultant for Boulder County Crime Stoppers. "There is a procedure that we follow."

Crime Stoppers authorities must approve the ad before publication, according to their contract with the foundation, but as of Thursday afternoon Cornay hadn't seen the proposed ad.

"I don't know what'll happen with the ad, but I haven't heard anything about police looking for some man talking to kids around Christmas," a source close to the investigation said. "I mean, some people dress up like Santa around that time of year and talk to kids, but that doesn't mean they killed JonBenet."

Family friends offered a different view.

"I hope everything is OK with this ad, because there are other people out there who may have committed this crime who need to be looked at," a family friend said. "There just isn't any way the Ramseys could have killed their daughter."

John Ramsey and a friend found the 6-year-old strangled in the basement of the Ramseys' home on Dec. 26. About eight hours earlier, Patsy Ramsey discovered a ransom note demanding $118,000 and called police.

The Ramsey foundation placed an initial ad in the April 27 Sunday Camera seeking JonBenet's killer or killers.

As of Tuesday, Crime Stoppers had received about 400 phone calls regard-

"There were a couple that would be followed up on, but the majority were not helpful," she said.

Officials also have altered the phrasing of Sunday's ad, Cornay noted. The April 27 ad asked for information leading to the arrest and conviction of the murderer of JonBenet Ramsey.

"The normal language for Crime Stoppers is always arrest and indictment, so that's what it should say," Cornay said.

Cornay also emphasized that Crime Stoppers has no connection to fliers on the Downtown Mall that claim John Ramsey killed his daughter. The posters imitated the April 27 advertisement and began appearing in downtown Boulder on Tuesday. "We want to encourage people to not call those lines unless they have something to contribute to crime investigations," Cornay said.

1997-07-23: John Ramsey: Media behaving like 'sharks'
Slain girl's father 'confident' police have new suspects

Investigators develop profile of killer

In a statement released Wednesday, Ramsey said investigators he hired to help find his child's attacker have developed a profile of "the probable behavior of JonBenet's killer before and after the crime."

He also commented on the police investigation.

"Over the past seven months, I have grown increasingly frustrated as the investigating authorities have limited their investigation into the murder of my daughter, JonBenet Ramsey, to me and members of my family."

He said he has refrained from commenting on this, expecting "that they would work past us and get on with the investigation into who killed JonBenet.

"I am confident this has happened," Ramsey said. "Therefore, today I am announcing an escalation in my own efforts to find the murderer of JonBenet."

In his statement, Ramsey said the profile developed by his investigators --"prominent experts in the fields of criminology, handwriting and language forensics" -- suggests the killer:

--- is somebody who had previously been in the Ramsey home.

--- may have quickly invented an alibi for his whereabouts on the night of the attack and repeated it often to people he knows.

--- may have been suffering from stress in the weeks preceding the Christmastime attack, which may have been triggered by a job or personal crisis.

--- may be "rigid, nervous and preoccupied in casual conversation."

--- may have increased his consumption of alcohol or drugs and/or turned to religion since the attack.

--- may be a "rabid" follower of all news reports and talk show discussions of the case.

The profile Ramsey discussed uses the pronoun "he" in all references to a killer.

1997-07-28: Boulder official: Ramsey ad 'inappropriate'
Couple seeking help in solving daughter's murder

BOULDER, Colorado (CNN)
July 28, 1997

Couple seeking help in solving daughter's murder

BOULDER, Colorado (CNN) -- A city official criticized John and Patsy Ramsey Monday for taking out a full-page ad in a Boulder newspaper seeking help in the investigation of their daughter's murder, saying the couple was pursuing an "inappropriate" probe.

The ad, an "open letter" to the Boulder community, appeared in the Boulder Daily Camera on Sunday. It appeals for help in solving the murder of 6-year-old beauty queen JonBenet Ramsey. And it lists a profile of traits that, according to the Ramseys, the killer likely displayed before and after JonBenet's murder in December.

The traits listed include conflict with a female; conflict with family; financial stress; marital problems; and legal or employment problems.

"Our experts say that no one characteristic points to the killer, but that we must look to the totality of his behavior," the ad said.

Criminologists say the profile, compiled by the Ramseys' paid team of experts, is too vague.

"The profile itself is non-specific, virtually across the board, and could apply to virtually any criminal in nearly any criminal episode," said criminologist Karen Duffala.

And Boulder Deputy Mayor Spense Havlick criticized the Ramseys for taking out the ad, saying they had "essentially created their own investigation," which he called "inappropriate."

"Let's let police and the (district attorney) do their work," he said.

(SNIP)

Ramseys distribute fliers in Boulder

"Last week, John Ramsey said he was frustrated with the pace of the official investigation and would escalate his own inquiry. In addition to the newspaper ad, the Ramseys had fliers distributed door to door near their Boulder house.

In the neighborhoods near the Ramsey house, residents wonder why the Ramseys waited so long to distribute fliers and take out the ad.

"They could have done a flier like this several months ago, and I think what it does -- even though I have no idea what really happened -- it seems it deflects some of the attention away from the family," said Deborah Scheffey, a neighbor of the Ramseys.

Neighbor Peter Simons, however, said he thought John Ramsey was acting only out of frustration.

"The police investigation is obviously dragging out. And the Ramseys, with their own investigators, are trying to do whatever possible to gather more information," he said."

1997-07-30: Next Ramsey ad to include letters from ransom note

Next Ramsey ad to include letters from ransom note
By ALLI KRUPSKI
Camera Staff Writer
Wednesday, July 30, 1997

An advertisement scheduled for this Sunday's Camera will include samples of individual letters from the handwritten ransom note found by JonBenet Ramsey's mother on Dec. 26.

Ramsey representatives also will distribute fliers detailing the writing on the note "sometime this week," Ramsey spokeswoman Rachelle Zimmer said Tuesday.

The parents of the aspiring beauty queen hope someone will recognize the "distinctive" penmanship and provide information leading to the arrest of the killer of JonBenet, the 6-year-old discovered strangled on Dec. 26.

Since the slaying, Patsy Ramsey has supplied authorities with five handwriting samples. A Colorado Bureau of Investigation anaylsis of the writing ruled out John Ramsey as the author of the note, but hasn't excluded his wife.

John Ramsey, however, recently lashed out at the police investigation into his daughter's homicide. Sunday, the Ramseys placed an ad in the Camera appealing for the public's assistance in solving the crime. The ad listed the Ramseys' tip line as well as characteristics the murderer might have displayed before and after the slaying.

This Sunday's ad will include handwriting samples of a capital "M," "D" and "W," a lower-case "k," "u," "f," "r" and "w," as well some "unusual" connecting letters, such as "Th," according to Zimmer.

Christina Kelley, a forensic document examiner with the Lakewood Police Department, said releasing characters from the note may help apprehend the perpetrator.

"In one case in Florida, they posted the killer's writing on a billboard and they actually solved the case because someone called the police after recognizing the writing," Kelley said.

Nevertheless, publicizing only specific letters may not identify the author, Kelley said. "I can't really tell if the handwriting characteristics (in the Ramseys ad) are significant or not because handwriting identification is based on an accumulation of habits of the author, and one letter wouldn't really represent all of the intricate habits that a person has," Kelley said.

Added former FBI criminal profiler Gregg McCrary:

"If this note is an attempt to disguise writing, then (advertising the letters) will be of less of value because it's not how the person normally writes." McCrary has 25 years of experience working with handwriting experts.

1997-08-01: Ramseys to send 1,000 letters

Ramseys to send 1,000 letters
By ALLI KRUPSKI Camera Staff Writer
Friday, August 1, 1997

The parents of JonBenet Ramsey plan to begin a direct-mail campaign to hunt for the girl's killer, sources close to the family said Thursday.

Ramsey representatives will send about 1,000 letters - detailing individual characters from the handwritten ransom note reportedly found by Patsy Ramsey on Dec. 26 - to selected Boulder neighborhood residents.

"We should do it soon because it might be the most effective way to get in contact with people," a source close to the Ramseys said.

John Ramsey, the girl's father, and a friend discovered the 6-year-old strangled in the basement of the family's University Hill home the day after Christmas. Police have not named any suspects.

But last week John Ramsey berated the Boulder Police Department's investigation into the aspiring beauty queen's murder. To help locate the perpetrator, the Ramseys ran a full-page ad in last Sunday's Camera appealing for the public's assistance. The ad - an open letter signed by the couple - listed the Ramseys' tip line as well as qualities the killer might have exhibited before and after the murder.

An ad scheduled for this Sunday's Camera will include handwriting samples of a capital "M," "D," and "W," a lower case "k," "u," "f," "r" and "w," in addition to some "unusual" connecting letters, such as "Th," according to family spokeswoman Rachelle Zimmer.

Zimmer did not return Daily Camera phone calls Thursday. But Zimmer has said Ramsey representatives will distribute fliers specifying the writing on the note "sometime this week."

Meanwhile, a direct-mail strategy involving 1,000 letters may cost about $650, said Paul Talmey, president of Talmey-Drake Research & Strategy, Inc., a Boulder-based polling firm.

"There's obviously the postage, the cost of the envelope and addressing the envelope, list management where somebody's got to enter (the list) into the computer, and it depends on how you print the letter and if you use nice stationery," Talmey said. "By the time you add it all up, you're running anywhere from 50 cents to a dollar per letter."

1997-08-10: Ramseys again appeal for help

Articles from the Daily Camera
Ramseys again appeal for help
Sunday, August 10, 1997

For the third week in a row, the JonBenet Ramsey Foundation purchased a full-page ad in the Sunday Camera seeking information about the person who killed the 6-year-old girl. Today's advertisement includes information published in previous ads - post-crime behaviors Ramsey family investigators believe the killer may have exhibited and individual letters from the ransom note found at the family's University Hill home. JonBenet was found strangled in the family's basement Dec. 26 about eight hours after being reported kidnapped.

The ad also notes that law enforcement officials asked the Ramseys not to release handwritten words and phrases from the ransom note. Last week, the Ramseys' spokeswoman said in a news release the family wanted to publish the entire ransom note, about three pages long. But law enforcement officials believe such publication might reveal information known only to the killer.

1997-08-15: Ramseys link killer to films - Hunter objects to ad's content

Ramseys link killer to films
Hunter objects to ad's content
By SANDRA FISH Camera Staff Writer
Friday, August 15, 1997

Boulder County District Attorney Alex Hunter said Thursday he objects to the Ramsey family using in an advertisement movie lines that may have been part of a ransom note.

A spokeswoman for the Ramsey family said Thursday that a full-page ad will run in Sunday's Camera with lines from the movies "Dirty Harry," "Speed" and "Ransom" - the latter a movie about the kidnapping of a child.

"We continue to honor our agreement with law enforcement authorities," the ad begins. "... We are not publishing any actual verbiage of the ransom note. We can tell you that phrasing used in the ransom note suggests that the murder of JonBenet was planned in advance. JonBenet's killer appears to be obsessed with techno-crime movies and phrases from them."

The ad is one of a series of weekly full-page ads in the Sunday Camera run by the Ramsey family in the month after John Ramsey issued a scathing statement criticizing the investigation of his daughter's murder. The 6-year-old was found strangled in the basement of the family's home Dec. 26, about eight hours after her mother reported finding a ransom note on a back stairway.

When told the ad would include phrases from movies, Hunter said, "We object to that. Whether it's exact or not exact, we have objected. In terms of the investigation, it does not advance the investigation at this point."

If lines - or phrases similar to those lines - from the note are published, Hunter said it would make it difficult in questioning suspects about the contents of the note.

"We would like to have them tell us what's in the note, rather than to have them read it in the paper," he said. Ramsey spokeswoman Rachelle Zimmer did not return calls late Thursday seeking a response to Hunter. Zimmer said in a news release that the content of the ad also will be mailed to Boulder households.

Among the movie lines listed in the ad:

From "Speed": "You know that I'm on top of you. Do not attempt to grow a brain." Reports have said the note includes the line, "Do not attempt to grow a brain, John."

From "Dirty Harry": "If I even think you're being followed, the girl dies."

From "Ransom": "Do not involve the police or the FBI. If you do, I will kill him."

Boulder Police Chief Tom Koby wouldn't comment on the advertisement. But when asked if the Ramseys, their lawyers or their public relations representatives contacted him about the ad, he replied, "They have not contacted me in six months."

Ramsey attorneys say calls to the number listed in the ads have resulted in several leads, but they have refused to say what they are.

When asked if the Ramseys have shared such information with his office, Hunter said: "In a very general way. I have received no specific report from them about information they have received."

Camera wire services contributed to this report.

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